Influence
Design and execution of influence campaigns capable of tilting public perception.
“The gap between virtual reality and the present is where Public Perception rules” — Lior Chorev
Influence shapes perception, choices, and behavior. Done right, it unlocks support, shifts narratives, and moves outcomes.
Influence today
Influencing Public Perception is a powerful force in politics, social movements, and markets. It can reinforce beliefs or trigger re-evaluation that leads to behavior change. Influence is power—useful for progress or harm.
The digital revolution
Social platforms have transformed the reach, speed, and liability model of influence. Creator ecosystems add a powerful force-multiplier, and platform dynamics can set agendas—true or false—affecting civic life and consumer behavior.
Our role
We master the design and execution of influence campaigns capable of tilting public perception—responsibly, measurably, and defensibly.
Traditional + modern methods
We combine narrative craft, strategic comms, and campaigning with advanced data, targeting, and creator programs—purpose-built for each context.
Principles we operate by
- Truth-anchored narratives and clear intent.
- Audience empathy, segmentation, and relevance.
- Speed, iteration, and measurement.
What we deliver
Cross-channel strategy
Integrated approach across earned, owned, and paid.
Creator programs
Mobilize authentic voices at scale.
Rapid content labs
Test & learn creative optimized for platforms.
Opinion shaping
From agenda setting to reframing.
Crisis response
Counter-narratives and containment.
Impact measurement
Sentiment, reach, and outcome metrics.